Though I no longer read blogs as much as I would like (having 2 jobs, 2 kids and an events company will do that to you) I do enjoy discovering new blogs.
But there are a few reasons why I don’t go back to blogs once I discover them. Chances are, if your blog is guilty of any of these, I’m not coming back. Sure, I am one person, but chances are, other people feel the same and aren’t reading your wonderful words.
Are you guilty of any of these?
1. You have white text on black background
Research has shown that web pages that have high contrast text is easier to read than say, pink text on blue background. This means, for best readability, stick with black text on white background.
Now, think about white text on black background. Your readers are staring into darkness trying to make out small bursts of white light in the form of letters. It’s hard to read. Don’t make your readers do it.
2. You play crappy music
Seriously, I cannot believe some bloggers still have music that auto-plays when you come to their site. First of all, it takes forever to load, but even aside from that, why assume your readers want to listen to the latest Selena Gomez hit? We don’t. Get rid of it.
3. You use word verification for comments
Okay, if you have word verification for comments, I might read your blog, but I certainly will not comment. Why have word verification? Are you afraid of spammers? I have a self hosted WordPress blog and I do get my fair share of spammers, but my spam filter catches them.
If you don’t have a spam filter, that’s okay. A little spam never hurt anyone.But I have to ask, why make it more difficult for your readers to comment on your blog post and converse with you about a given topic? Don’t you want people to comment and come back?
4. You write long winded blog posts
For SEO, your blog posts should be somewhere between 500 and 700 words, but aside from SEO, any posts longer than 700 words have the potential to lose your audience. No one wants to read really, really long posts.
Have a lot to say? Consider breaking it up into several posts as a series. And for goodness sake, make your text scannable. Chunk your text. Use headlines and bullets. Leave white space around your blog post and keep it light.
5. Your blog is not mobile friendly
WordPress users have an advantage here. We have a plug in that makes our blog mobile friendly, and easier for people to read on their smartphones. I am not aware of such a plug in for Blogger (if there is one, please let me know!) and there should be.
Why? Because more and more people are reading on their smartphones. Kids, I am up a few times a night feeding my baby. With me comes my phone and a bottle of water. I read while I am nursing, and if your blog is not mobile enabled? It’s harder for me to read that small text and I am probably not going to bother.
Those are just 5 reasons people may not be reading your blog.
For more information about readability on the web, check out this article from Smashing Magazine about Principles for Readable Web Design.